Q. Describe a time when you had to iterate on a product design based on user feedback. What changes did you make?

How To Answer

Explanation: This question evaluates your ability to take user feedback seriously and your willingness to improve upon initial designs. Interviewers want to see how you incorporate real-world insights to enhance a product.

How to Respond: Use the STAR method to show how you took user feedback, incorporated it into your design process, and the positive impact it had.

Example Answer

Sample Answer 1:

  • Situation: "I designed an early version of a mobile banking app, which had a feature that allowed users to track their spending. During beta testing, users found the feature difficult to use and not intuitive."
  • Task: "I had to redesign the feature to make it more user-friendly and meet user needs more effectively."
  • Action: "After analyzing the feedback, I conducted further user testing to understand the pain points. Based on their feedback, I simplified the design by adding clear visual cues and creating a more intuitive dashboard. I also included easy-to-read graphs and made categorization of expenses automatic."
  • Result: "The redesign was well-received, and users were able to navigate the feature with much more ease. The feature's usage increased by 40%, and we received positive feedback from users about its improved usability."

Sample Answer 2:

  • Situation: "While working on a mobile app for a social networking platform, we initially designed a feature that allowed users to share media. However, feedback indicated that the upload process was slow and frustrating for users."
  • Task: "I needed to make the media upload feature more efficient and user-friendly."
  • Action: "I worked closely with the engineering team to optimize the backend process for faster uploads. I also redesigned the user interface to provide clearer progress indicators and added the option for batch uploads, so users didn't have to upload files one by one."
  • Result: "The changes improved upload speed by 50%, and user feedback became overwhelmingly positive. The feature's usage increased significantly, and we saw a reduction in complaints related to uploads."

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